he vast majority of large marketplace-type platforms provide opportunities for sellers to advertise their products. This greatly increases the chance of reaching a larger audience on that particular platform. It turns out that the right skills and judicious use of Allegro advertising can help improve results directly related to sales. When, as a seller, can you benefit from this type of assistance? It doesn’t matter whether Allegro is your main place of order fulfillment or you use it additionally. In both cases it is possible. And in both cases, the most important thing is that Allegro ADS advertising campaigns are prepared in the right way. What does this mean exactly? Namely that they should provide you as a seller with very good results.