Allegro Ads – everything you need to know about this method of promotion

T

he vast majority of large marketplace-type platforms provide opportunities for sellers to advertise their products. This greatly increases the chance of reaching a larger audience on that particular platform. It turns out that the right skills and judicious use of Allegro advertising can help improve results directly related to sales. When, as a seller, can you benefit from this type of assistance? It doesn’t matter whether Allegro is your main place of order fulfillment or you use it additionally. In both cases it is possible. And in both cases, the most important thing is that Allegro ADS advertising campaigns are prepared in the right way. What does this mean exactly? Namely that they should provide you as a seller with very good results.

How to make your Allegro Ads campaign bring the intended results? Get help from professionals

Allegro Ads – what is it?

Allegro is a platform that needs no introduction to anyone on the Polish e-commerce market. The service is used daily by thousands of users. They are attracted by low prices, security of transactions, favorable shipping terms and many, many other opportunities provided by this platform. However, the more buyers, the more sellers. In addition, the increase in the number of people selling online has also been influenced by the recent pandemic. What does this mean? Well, it means that the competition is not sleeping. On the contrary, it is getting bigger and bigger. To be visible, it is worth using all possible ways. One of them is Allegro Ads. What is it? It is a system of paid ads that allows users of the platform to display your products at almost any time of the day or night. They are displayed in the most visible places.

Is it easy to use Allegro Ads?

Probably this question is asked by every seller who is considering starting an Allegro Ads campaign. In the minds of many, the answer is a sign regarding what to do next. However, it is not always the right way to go. Why? Allegro Ads is a fairly intuitive and simple solution. It allows you to conveniently manage your campaign budget, so you don’t have to worry about spending more on advertising than you would like. However, in order for the money you invest to be used properly, it is necessary to set up the campaign correctly. And also keeping an eye on it and analyzing the statistics. It’s also worth having some graphic design skills and a light pen to create interesting ads.

As you can see for yourself, slowly the stairs begin to form. Although running an Allegro account in itself and investing money in paid advertising such as Allegro Ads is not considered exceptionally demanding and complicated, already turning that money you spend into a return can prove troublesome. And that, after all, is exactly the point. That’s why, it’s a good idea to use the help of professionals. Ecomart, which employs experienced staff and makes sure that they approach every task entrusted to them with full commitment, can help you with this. Thanks to us, you will not only be able to invest money, but also look at the return that will come with this investment.

While Allegro Ads is a fairly intuitive solution, it is worth mentioning that it is also relatively powerful. Of course, thanks to the fact that you have a lot of possibilities regarding the setting and optimization of campaigns as a seller, you have the chance to reach, for example, a more specific group of customers. In this way, too, you can reduce the costs you incur in publishing promotional materials. Keep in mind that manually configuring your account allows you to tailor its performance much better to your needs. If you don’t know how to do it yourself, we will be happy to help you with it. We will configure the account, take care of the appropriate advertising and, finally, analyze the reports. By establishing a partnership with us, you will be able to focus on developing your business, while not worrying about advertising on Allegro.

Ways to publish Allegro Ads promotional materials

As we have already mentioned, Allegro Ads gives you, as a seller, many opportunities. And so, for example, you should know about the fact that promotional materials can be published in several ways:

• sponsored offers, which is the most popular solution – ads are usually displayed at the top of the search panel along with the moment you type in a specific keyword. However, they can also appear at the bottom of the listing. Their task is to encourage clicking. The most common billing option is CPC, or cost per click;
• ad network is a mechanism that is most often used by more demanding sellers. This solution makes product listings, can appear on Facebook, or in Google search. A click on the ad will take the potential customer to an auction listed on Allegro, where he can make a purchase;
• graphic ads – an interesting way to promote a rather general assortment of products. Most often it consists of a brand logo, an advertising slogan and two most interesting dynamic listings.

Allegro Ads – who should use it?

Allegro has an average of 22 million users. As you can see, this is an exceptionally large number. Of course, this state fluctuates and once it is larger and once it is smaller, however, there is no doubt that it is the most popular marketplace platform in our country. Very often products of relatively small value are sold on it by sellers who do not have their own online store. It is mainly to them that the use of a service such as Allegro Ads is recommended. However, does this type of promotion really not make sense when you want to promote your own brand? Opinions are strongly divided in this case. However, it seems to us that it is not that simple at all. Larger sellers who treat Allegro as an adjunct to running their online store by reaching a larger audience can increase their turnover. And after all, when sending a package to a customer, you can always insert your flyer or business card with a discount code for shopping in the store.