mazon – the benefits of managing online sales on this marketplace are obvious. It is the most famous sales platform, the most profitable and the most influential and widespread in the world. Selling on Amazon is also an opportunity for growth, as no other marketplace offers such advanced functionality. Paradoxically, all this at the same time makes it impossible to do without systematic promotion. Competition is high and increasing all the time. Are the German and French marketplaces a good direction for you as a seller on Amazon Poland who is looking for attractive locations outside the country? Convince yourself that yes, especially with our help!
Amazon Poland vs. Amazon.de – how different are the two marketplaces?
Comparing the Polish Amazon with the German one, one is immediately struck by the greater selection on the Amazon.de side. Thus, this is already reason enough to consider that the German market has potential. Especially if you consider the number of German sellers who offer the same product. A larger e-commerce audience on Amazon.de means a chance to buy a product at a better price, so the biggest advantage here is for buyers who want to save money.
In addition, compared to the German Amazon, the Polish counterpart looks like a fresher, which it actually is. Despite the fact that everyone in Poland has probably heard of Amazon, there are still not that many people willing to operate an Amazon account or buy from this marketplace on a regular basis. Perhaps this is due to the belief that it is expensive on Amazon, or that one will not buy what one needs.
Amazon.de can be a good alternative for people who want to buy at an affordable price and have more choice. In addition, Amazon’s German service is adapted to the Polish customer – the interface is in the native Polish language, and the layout does not make it difficult to find and order products.
Where’s the catch? Amazon.de marketplace – selling on the German market is not the easiest thing to do. German buyers are demanding, and Amazon itself also sets high conditions for sellers, especially financially. In addition, selling to another country means you have to adapt your offer to the expectations of a foreign customer. To break through, you sometimes have to offer something more than the competition. So starting out in a new market can be difficult and expensive, but you can always rely on us. We are well acquainted with the German market, and we handle the Amazon account of sellers at various stages of their e-commerce development.
Amazon.fr – why is it worth it?
France seems quite remote, looking at its geographical location relative to Poland. Selling on Amazon.fr makes sense if you present your listing in a language specific to the country with the Eiffel Tower. There is a lot to think about if you realize that most French people buy and sell on Amazon.fr. This service is so popular that it pushes even well-known, native brands further down the listings.
If you’re looking for more revenue, better liquidity and good growth prospects for the future, the French version of Amazon is worth considering. It can be a milestone on the way to satisfactory recognition of your brand in online sales.
German Amazon and French – what to keep in mind?
As we have already mentioned, every country is a custom, and this saying also applies to products that are available for sale on Amazon in Germany and France. When offering an assortment on these markets, you need to be sure that your goods will be compatible with the software and expectations of buyers there. Otherwise, be prepared for a series of returns and great silence, especially on German Amazon, where regular returns of goods are the order of the day.
An in-depth analysis of the market will therefore come in handy, as well as your offer and the solutions prepared for your orderers. Rely on us, because through years of extensive experience, we can review all the pros and cons and then adapt your e-commerce to the requirements of Amazon in Germany and France.
The effect of being on Amazon.de and Amazon.fr? Better sales results right from the start!
You’re probably thinking that such a headline is bragging on our part. You probably would if we wanted to immediately help you operate your Amazon account in these two big European markets. However, Amazon’s popularity in Germany and France gives you an outlook and allows you to make optimistic predictions for more financial turnover in your e-commerce business.
With us, you know that you don’t have to expand abroad by trial and error. We strongly discourage such an approach, because all your skirmishes cast a blemish on your e-commerce image, and the worse they see you from the beginning, the harder it is to build trust.
Remember that you only have at your disposal the solutions to increase sales that others do. For this reason, managing your online sales on Amazon from the beginning must be based on a strong, well thought-out strategy. Especially when you go out with your offer to a foreign customer who knows Amazon like the proverbial two bald horses.
Given the fact that Amazon in Poland is still in its infancy, you are probably not yet very familiar with the platform as a seller. Many solutions you haven’t yet tested and others you don’t even know are available. Amazon offers nearly 160 functionalities, so it’s impossible to know everything about them, but you don’t need to focus your attention on learning about Amazon.
That’s what you have us for – we are well versed in all technological solutions and will easily walk with you up the development level on Amazon in Germany and France. We know the current trends, we know what products are very popular, and what specifically the Germans and French are looking for in them.
With us, better sales results are a sure thing, and you’ll really notice them after only a month, once we start implementing our marketing concepts in these foreign markets, working to your advantage. We are effective, as evidenced by our clients – influential sellers today who have surfaced in the broad waters of foreign listings on Amazon’s marketplace, among others. Translated with www.DeepL.com/Translator (free version)
How to ship goods on Amazon.de and Amazon.fr?
Selling on Amazon costs its own, so it makes sense to make informed spending decisions from the start. How to optimize costs on Amazon marketplace? First of all, we will focus with you on choosing the right form of logistics and order fulfillment management. Running a sale on Amazon comes down to choosing one of several options related to shipping goods.
You can handle the delivery of orders on your own (Fulfillment by Merchant), choose Amazon’s service (Fulfillment by Amazon) or look for an external delivery company with which you will establish an ongoing partnership. In our opinion, which is supported by our experience, it is worth betting on Amazon’s service, especially if you sell to foreign markets. Then managing your online sales is extremely convenient, and inexpensive. Everything is already on the Amazon marketplace side, and you can focus solely on the business itself.
AWS cloud – how does it help reduce the cost of Amazon account maintenance?
Amazon Web Services is more than a cloud, used to store data. It can be likened to a virtual space where powerful computing machines run, based on advanced algorithms. Amazon has the most technologically advanced virtual cloud and such a solution can work to your advantage.
Stability of e-commerce on Amazon on the web with AWS
With AWS, you can optimize costs while taking care of the stability of your e-commerce, which is especially useful when implementing extensive marketing campaigns. That’s when the interest in your offer is usually higher and can be so high that it surpasses your wildest imagination. It’s better to be well-prepared, because if your store crashes during a promotion, a campaign that could have broken the bank would have ended in a humiliating defeat.
If you sell a lot of products on Amazon, and when we say a lot, we mean at least more than a few thousand, it’s worth having a place where you can comfortably and securely store all the data associated with them. That’s where AWS, specifically Amazon Simple Storage Service, comes to the rescue. This solution also gives you a sense of stability, as well as independence from local power or Internet providers. You don’t have to worry about financial losses if your store loses potential customers when it is unavailable to them.
Along with the large number of products in the Amazon marketplace, you also have to feature them with a sizable photo gallery. Graphics, on the other hand, put a heavy load on servers, so a shorter load time for your e-commerce may be a good option. A lightweight e-commerce site is also more likely to turn a potential viewer into an actual customer who will order a product from you on their first visit. That’s because a fast-loading site doesn’t knock him out of the mindset that he wants to buy the product. On the other hand, any downtime distracts and makes the customer sort of lose interest in the purchase.
Increase coverage through a reliable mobile app on AWS
If you know that more and more online consumers are buying via mobile devices, the AWS cloud will come in handy to create the perfect environment for your application. With this option, you can easily correlate databases with your software so that it is fully secure and stable when used on any device that has access to the network.
Using Pay-As-You-Go on AWS
You pay for access to the cloud on a Pay-As-You-Go basis, meaning you only incur costs for the facilities associated with it when you actually use them. That is, AWS allows you to optimize your costs for managing sales on Amazon, and in addition you can optimize your expenses for using the AWS cloud.
Cost optimization on Amazon – choosing the right sales plan
When you sell less than 40 products per month, then you can choose an individual sales plan. If above this number, a professional sales plan is advisable. We will definitely encourage you to offer more goods, because with a professional sales plan, you can promote yourself on Amazon.
Of course, the difference between these two plans in terms of money is colossal, but also how much more opportunity do you have when sales are maintained at 40 products per month. To reach such a level, sometimes you only need one customer, such as a company that will regularly order from you, for example, 40 kg of flour if you sell it in 1-kilogram packages.
Costs on Amazon – either you go (with us) or you stop counting
Amazon is a brand that knows its value, which is best demonstrated by the commissions and other costs associated with managing online sales on this marketplace. So we encourage you to be prudent, which suggests that it would be better to go through development on Amazon with a good guide who knows how to achieve your goal faster, spending less and gaining a good reputation. We are good at driving sales on Amazon marketplace.
Every zloty you spend on e-commerce on the German and French marketplace will help you build your brand with confidence and foresight. We will also make sure that your startup does not turn out to be the end of your sales on Amazon at the same time. We will help you estimate costs and choose such solutions that will give you satisfactory results with the least possible expenses.
SEO marketing is a must
If you want to stand out on Amazon in the German and French markets, we suggest SEO marketing as a basis. It works whenever you add another description, and makes it much easier to manage online sales when you organize promotional campaigns on Amazon. Choosing the right keywords gives you the confidence that a consumer using a search engine will find your product when they type in one of the keywords you’ve included in your key words.
Amazon Prime is all about the benefits
FBA on Amazon offers many tangible benefits. By joining Fulfillment By Amazon, you simultaneously join the ranks of noble sellers using the Amazon Prime program. For customers, Amazon Prime provides nothing but good solutions, and that it is the most well-known loyalty program among marketplaces.
It’s worth having the Amazon Prime stamp in your store. It’s safe to say that you gain manifold with it: Amazon takes the burden of managing logistics, warehouses and returns, your customers have their shipments delivered for free, and you are a transparent seller who, in case of some logistical difficulties, is clean as a whistle.
Amazon Brand Registry – more than credibility
Amazon Brand Registry, on the other hand, lets you know that when a customer buys from you, they know that your business is credible. Comparing this service to Instagram, you could say that you get a stamp of authentication this way. By taking care of your interests, as a brand that should remain the only one with such a logo and offer to your customers, you are also taking care of your image. Your recipients, in turn, have no doubt that they are buying the product from the store they wanted.
Buy Box – the fight for a place in the front row
When you go to Amazon’s site as a buyer and search for a specific product, a list of suggested, attractive sale offers is displayed on the right. This is the Buy Box, and by having a presence here on the web, you promote your e-commerce in a number of ways.
First of all, you are visible to those consumers who want to buy something within minutes. Secondly, your brand becomes memorable, and with it the range of products you offer. Thirdly, your offer appears as extremely attractive, since out of so many stores in the German and French markets, this is the one that made it into the Buy Box. Fourth, you have a guaranteed increase in sales results, and not only among those people who take advantage of the offer by clicking on the product visible on the right.
The Buy Box also makes it possible for your offer to attract those people who would like to take a closer look at your offer. Believe us, credibility is at a premium these days, and since Amazon promotes you in the Buy Box, it saves customers the time of sifting through the offers themselves in search of the best one. It just works, and with us, it’s a sure thing. We know what to do to make your offer attractive enough to be in the Buy Box.
FAQ – promotion and customer service in one
Customers from Germany and France want to know as much as possible about a product before they order it. So adding a question and answer section works to your advantage. Not only is it a way to better promote yourself, allowing you to stand out from the competition, but it’s also quick customer service that you pay nothing for.
The more answers you get to questions that could potentially fall by the wayside, the better for you. You’ll receive fewer inquiries in German and French related to your offerings, and if you don’t speak those languages fluently, it’s worth taking care of the substantive side before a question is asked. Customers can’t always ask syntactic questions, so sometimes it’s hard to understand them. You know this if you are already selling on Polish Amazon.
In addition, recipients see you as a seller who doesn’t just stick a brand name to the products he imports from all over the world. In their eyes, you look like a knowledgeable businessman who knows what he’s selling and can accurately represent what the purpose of the goods he has on offer is.
In addition, you can also weave SEO marketing into your FAQ section and thus further direct potential buyers to your offer. You won’t always manage to be in the Buy Box, as competition is enormous, but if your listing appears virtually every time an Amazon user types in a search term, your results in sales on Amazon will improve significantly anyway.
Product reviews encourage purchase
Getting reviews of your goods on Amazon.de and Amazon.fr is not that easy. Their way of doing things is different than in Poland. On the other hand, giving product reviews is sometimes as natural for them as ordering. So it’s worth emphasizing that your products get a high recommendation rate, as this may determine that a buyer on Amazon will order from you. Especially when she will be comparing several offers, such an aspect is bound to make a difference.
Sponsored Listings and Headline Search Ads
Z naszą pomocą możesz regularnie organizować kampanie reklamowe na Amazon, korzystając z Amazon Advertising, czyli ofert sponsorowanych, a także z reklamy w nagłówku Hedaline Search Ads. Działają tak samo, jak na polskiej wersji Amazon marketplace.
Jesteś bardziej widoczny, a my postaramy się, że odbiorca dostrzegł Cię w momencie, kiedy naprawdę zależy mu na zakupie produktu, który pojawia się na reklamie graficznej. Dopracujemy całą strategię, przeanalizujemy Twoją ofertę, uwzględnimy trendy na Amazonie, również w kontekście okresu w ciągu roku. Jednym słowem wyciśniemy z płatnej reklamy na Amazon ile się tylko da, byś naprawdę poczuł jako sprzedawca, że to dobrze zainwestowane środki, a nie sposób na pozbycie się paru euro, które Ci zostało.
Efficient sales means many satisfied customers
In addition to the facilities that Amazon itself provides, we also offer Baselinker support. Integrating Baselinker with Amazon DE and FR is not only possible, but does not take much time – especially with our help. We organize regular Baselinker training courses, so we know practically everything about this system. It is quite advanced and can sometimes overwhelm a novice user, but with our help you will get used to it very quickly. Using Baselinker, you can limit the use of paid facilities that Amazon offers. Besides, you have full control over the entire sales funnel, since you know how Baselinker is configured.
Promotions on Amazon outside of Amazon – that’s how we’ll support you too!
Most people use the search engine on Amazon when looking for certain products. However, the magic of the most powerful search engine, Google, still works. Then there’s the extremely popular and influential social media. If you’re on Facebook, know that running Facebook Ads campaigns is also in our little finger, and running social media is one of our flagship activities to which we devote our time and energy. However, it’s one thing to have a profile in your native language, and quite another to run it in German for an audience from across the western border, or in French for a typical Frenchman.
We know that it is worthwhile to sometimes combine sales on Amazon with activity on social media, where products have their own personality. They are not just a still life that can’t say anything about themselves, as it sometimes looks like on the marketplace. Moreover, it is from social media that you can get a lot of natural comments where buyers appreciate the quality of your goods.
YouTube channel – testing products in real life conditions
YouTube – today one enters this streaming service almost as often as on typical social media. How, when selling on Amazon, can you promote your offerings on YouTube? We suggest setting up a channel under your store’s name, where you should introduce your products, showing how you use them and what you can do with them.
Such presentations are very popular, and at the same time you go out to people with your offer, instead of being one of the anonymous sellers who looks one-dimensional. Under each such video you can add a link where the product can be purchased. Many people who watch it will want to order your product at that very moment, without checking any other offers.
With us, you are assured of continued growth on Amazon
By choosing our agency, you have excellent growth prospects for the future on Amazon marketplace. You’re really in good hands, because we serve our clients selling on Amazon in all the marketplaces they can, which includes Italian, Spanish, American, and UK, among others.
When you work with Comart, you get real results, so the costs you incur for servicing your Amazon account and promoting your sales on this marketplace never scare you and are not too much of a financial burden. In no time at all, we’ll present you with a growth strategy that we can commit to as soon as it’s important to you.
Get in touch with us!